Call Criteria is a well known firm engaged in providing call centre QA. They provide the most accurate and lowest costing call centre quality assurance programs using real human analysis. The company was started by a group of call centre leaders, with an intention to improve  Call Center QA across the world. They work in an organized manner by evaluating agent to customer score and interactions to identify the main behavior that drives sales.  Since they are working in this business for years, they have good experience in handling the customers very well, and from the knowledge gained from their experiences they help you understand the details of what is happening in those interactions between your agents and your customers. And hence they help you to study the behavior and by doing so give you the power to change the agent behavior. They understand that there is direct co relation between interactions of call centre agents with their customers which in turn helps in increasing the customer’s retention. They know how to make your agent work, showing them not just what to do, but how to do and when to do it. In this manner they help to increase your customer satisfaction and retention rates with great ease. They have many other services, which they provide regarding call centers. All of their services are displayed in details on their official website, which you may visit for further details.